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Marcin  Kowalczyk

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About Me

Hi,

My name is Marcin Kowalczyk and I’m a UI · UX designer.

In my projects, I always want to go out of the box and get off the beaten paths of mediocrity.

I'm looking for the new possibilities and challenges in design. It doesn't matter what kind of project it is. Websites, software interfaces or application screens. Every case is different and creates a space for our imagination.

Each project is independent and one of its kind. We can dress the concepts of digital aesthetics in sophisticated forms of unified style patterns like “flat design” or set up flagship canons under the charming name of “material design”, but every project should be unique and giving best experiences for users. That’s why I love to use animation in my projects. I can breath life into the static form and give them more expressive and individuality look.

That is how I think and work. Enigmatic?

Maybe a little :)

I think my designs speak more than words. So, check out my works and I hope you enjoy it.

Cheers.

Constant Evolution.

Ski Planet

/ webpage redesign

# full-time employment

# year: 2017 - 2019


About project:

For half a year I have been optimizing the UI / UX of the Ski Planet.pl website. This site has come a long way to the currently implemented version. The tourist industry is very dynamic and constantly evolving. In order to provide the highest quality of service, the site has to keep up with the times, ensuring the best possible visual reception and user experience. We take care of it by constantly introducing new solutions in terms of technology, usability and aesthetic changes.

Main page

The home page has undergone a number of significant changes. The idea of ​​the product cards remained as the dominant motif, but several new navigation enhancements were added. From the visual side, it has clearly improved and gives tone to the rest of the webpage.

A section that facilitates access to current promotions and supports navigation on the site.

One of the most important aspects of holidays for clients is a place, so we decided to add a new section where users can go directly to the listing page filtered by a specific valley.

The cards were visually improved. Now they are more transparent and clear.

Listing page

The page that contains the list of offered products is currently a model form on e-commerce websites. It is essential to take care of the simplest way of searching (filters box) and an easy and clear way of displaying the offer.

Four sorting buttons of the listing results. Maximum simplified and easy to use.

To improve the search process, to the filtering section was added according to the object's advantages, as well as the option of choosing a price per person or for all participants of the trip.

Product cards have been visually improved to make them nice and more readable.

Product / facility page

A tourist product is very specific because there is a lot of relevant information that needs to be included in the description. It is really difficult to show it in a simple and clear way for the user.

Calulator is a place for personalization of the offer by the user, we have focused on the aesthetic corrections and clearest of the division.

Quite a long description of the rooms has been replaced by short sections and placed in the frame, which makes it very clear and allows easy comparison between different standards.

Main attitudes of the facility, which are identical to object advantages from the filters section on the listing page.

Reservation page

The place where the booking form is located is extremely important for every tourist site. This place shows if the user trusts our website enough to make a transaction.

Summary of the chosen offer with the final price is on the right.

In the form, it is extremely important that the fields that the user must complete are in the minimum amount necessary for the further booking process. However, any doubts regarding the validity of the use of the field should be explained, although with short information.

Fully responsive design